Privacy policy

Last Updated: October 23, 2026

At Wallotic (“Wallotic,” “we,” “us,” or “our”), we value your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, browse our textured wall art and home décor products, place an order, subscribe to our marketing communications, or otherwise interact with our website and services (collectively, the “Services”).

Please read this Privacy Policy carefully to understand our data practices and the choices available to you.

1. Personal Information We Collect

The information we collect depends on how you interact with our website, the services you use, and the preferences you select.

1.1 Information You Provide Directly

We may collect personal information that you voluntarily provide when placing an order, contacting us, subscribing to marketing communications, or using other website features.

This information may include:

  • Contact information: Your name, email address, telephone number, billing address, and shipping address.

  • Order information: Products purchased, order details, order numbers, transaction references, shipping information, and purchase history.

  • Payment information: Payment status, transaction identifiers, and relevant billing details. Payments are processed through the payment providers available at checkout. We generally do not store full payment card details on our own systems.

  • Account information: Login credentials, account preferences, and related information if you choose to create an account.

  • Marketing preferences: Your email subscription status, communication preferences, and consent records where applicable.

  • Customer service information: Messages, inquiries, complaints, and other information you provide when contacting our support team.

  • Product feedback: Reviews, survey responses, or other feedback you voluntarily submit, where such features are available.

You may choose not to provide certain information. However, information required to complete a purchase or provide a requested service may be necessary for us to fulfill your request.

1.2 Information Collected Automatically

When you visit or interact with our website, we and our service providers may automatically collect certain technical and usage information, subject to applicable consent requirements.

This may include:

  • IP address and approximate location derived from your IP address;

  • Browser type, device type, operating system, and language settings;

  • Pages visited and products viewed;

  • Searches, clicks, and interactions with website features;

  • Shopping cart activity and checkout events;

  • Referring websites and advertising sources;

  • Website performance, diagnostic information, and technical logs;

  • Cookie identifiers, advertising identifiers, and similar online identifiers.

This information helps us understand how visitors use our website, improve the shopping experience, measure marketing performance, maintain security, and identify technical issues.

1.3 Information Received from Third Parties

We may receive information from third parties that support our business operations, including:

  • Shopify: Our ecommerce platform, which supports store functionality, checkout, order management, and related services.

  • Payment providers: Information needed to authorize payments, verify transactions, process refunds, and prevent fraud.

  • Shipping and fulfillment providers: Delivery status, tracking information, and other details relating to your order.

  • Analytics and advertising providers: Website interaction data, advertising identifiers, conversion events, and campaign measurement information.

  • Marketing service providers: Information relating to email subscriptions, campaign delivery, and communication preferences.

We handle information received from third parties in accordance with this Privacy Policy and applicable law.

2. How We Use Your Personal Information

We use personal information for the following purposes, subject to the legal requirements applicable to each activity.

2.1 Processing Orders and Providing Services

We use your information to:

  • Process and confirm purchases;

  • Facilitate payment and fraud checks;

  • Prepare and deliver orders;

  • Send order confirmations and shipping notifications;

  • Manage returns, exchanges, refunds, and customer inquiries;

  • Maintain purchase and transaction records.

The primary legal basis for processing information necessary to complete your purchase is the performance of our contract with you. Certain related processing may be necessary to comply with legal obligations or protect our legitimate business interests.

2.2 Customer Support

We use contact information and relevant communications to respond to questions, resolve order issues, investigate complaints, and provide assistance with our products and services.

Where appropriate, we may retain customer service records to improve our support processes and address disputes.

2.3 Website Operations and Improvement

We may use technical and usage information to maintain website functionality, improve navigation and product discovery, understand customer interests, diagnose technical issues, and evaluate the performance of our Services.

Where required, we obtain consent before using non-essential cookies or tracking technologies for analytics and similar purposes.

2.4 Marketing Communications

If you subscribe to our marketing communications or otherwise provide valid permission where required, we may use your contact information to send promotional emails about Wallotic products, new collections, special offers, and relevant updates.

We may maintain records of your subscription status, preferences, and consent or withdrawal to help us respect your choices and comply with applicable law.

You may unsubscribe at any time using the unsubscribe link in our promotional emails. You may also contact us at hello@wallotic.com or support@wallotic.com.

Unsubscribing from marketing emails does not prevent us from sending necessary transactional communications, such as order confirmations, shipping updates, or important service notices.

2.5 Advertising and Marketing Measurement

We may use analytics and advertising technologies to understand how visitors discover Wallotic, evaluate campaign effectiveness, measure conversions, and show relevant advertisements.

Depending on your location, consent choices, and the technologies enabled on our website, these activities may involve sharing certain online identifiers, browsing activity, product interactions, or purchase events with advertising and analytics providers.

Further information about these technologies is provided in Section 4.

2.6 Security and Fraud Prevention

We may process relevant information to detect suspicious transactions, prevent fraud, protect our website and customers, enforce our policies, and establish or defend legal claims.

Where applicable, we rely on legitimate interests in protecting our business, customers, and services, subject to your rights under applicable law.

2.7 Legal and Regulatory Compliance

We may use or disclose personal information when necessary to comply with applicable laws, tax and accounting requirements, lawful requests from public authorities, or other legal obligations.

3. Legal Bases for Processing

Where the General Data Protection Regulation (GDPR), UK data protection law, or similar legislation applies, we process personal information on one or more of the following legal bases, as appropriate:

  • Contract: Processing necessary to accept, fulfill, and manage your orders or provide services you request.

  • Legal obligation: Processing necessary to comply with applicable legal, tax, accounting, and regulatory requirements.

  • Legitimate interests: Processing necessary for purposes such as website security, fraud prevention, service improvement, and certain business operations, provided your rights and freedoms do not override those interests.

  • Consent: Processing based on your permission, including where required for non-essential cookies, certain advertising technologies, or marketing communications.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

The applicable legal basis depends on the purpose and circumstances of the processing.

4. Cookies, Analytics, and Advertising Technologies

Wallotic uses Shopify and may integrate third-party analytics and advertising tools, including Meta Pixel, TikTok Pixel, and Google Analytics. The precise information collected and shared depends on which integrations are active and how they are configured.

4.1 Cookies and Similar Technologies

Cookies, pixels, tags, scripts, and similar technologies may be used to support website functionality, understand visitor behavior, measure advertising performance, and improve our Services.

These technologies may be used for the following purposes:

  • Essential functionality: Supporting shopping cart operations, checkout, security, and other necessary website features.

  • Analytics: Understanding website traffic, product views, browsing activity, and interactions with our Services.

  • Advertising measurement: Measuring visits, conversions, purchases, and the effectiveness of advertising campaigns.

  • Advertising personalization: Helping advertising partners deliver or measure advertisements based on relevant interactions, where permitted.

4.2 Meta Pixel

We may use Meta Pixel and related Meta advertising technologies to measure the effectiveness of advertising, understand how visitors interact with our website, and evaluate conversions associated with campaigns on Meta platforms.

Depending on the integration and your privacy preferences, information shared with Meta may include online identifiers, browser or device information, page views, product views, shopping cart activity, checkout events, and purchase events.

Meta may process information in accordance with its own privacy policies and applicable terms.

For more information, visit:

https://www.facebook.com/privacy/policy/

4.3 TikTok Pixel

We may use TikTok Pixel and related TikTok advertising technologies to measure advertising performance, understand website interactions, and evaluate conversions associated with TikTok campaigns.

Depending on the integration and your privacy preferences, information shared with TikTok may include online identifiers, device and browser information, pages viewed, product interactions, shopping cart events, checkout activity, and purchase events.

TikTok's processing of information is also governed by its own privacy policies and applicable terms.

For more information, visit:

https://www.tiktok.com/legal/page/us/privacy-policy/en

4.4 Google Analytics

We may use Google Analytics to understand how visitors interact with our website, analyze traffic patterns, measure engagement, and improve our Services.

Information collected may include pages viewed, session activity, device and browser information, approximate location, referral sources, and interactions with website features.

Depending on our configuration and the services enabled, Google Analytics may use cookies or similar identifiers to distinguish visits and measure website performance.

For more information, visit:

https://policies.google.com/privacy

4.5 Consent and Control of Tracking Technologies

We configure our website and relevant tracking technologies in accordance with applicable consent and privacy requirements.

Where required by law, non-essential analytics and advertising technologies will not be activated until the necessary consent has been obtained. Where supported and applicable, we will respect subsequent changes to your consent choices.

You can manage your preferences through the cookie banner or privacy settings available on our website, where provided.

You may also adjust your browser settings to block or delete cookies. However, disabling certain cookies may affect website functionality, and browser settings alone may not prevent every form of data sharing.

Rejecting non-essential cookies does not affect your ability to browse our products, although some optional features or measurement functions may operate differently.

4.6 Global Privacy Control

Where required by applicable law, we will recognize and process Global Privacy Control (GPC) signals as requests to opt out of applicable sales, sharing, or targeted advertising activities.

Where technically supported and legally required, we will apply such requests to the relevant browser, device, or associated account.

More information is available at:

https://globalprivacycontrol.org/

5. How We Share Personal Information

We may disclose personal information to trusted third parties when necessary to operate our business, provide our Services, fulfill orders, or comply with legal requirements.

5.1 Shopify and Ecommerce Providers

Our online store is powered by Shopify. Shopify and its relevant service providers may process information to support store functionality, payment processing, checkout, security, analytics, and other ecommerce services.

Shopify may also process information under its own privacy policies and applicable contractual arrangements.

Shopify's Consumer Privacy Policy is available at:

https://www.shopify.com/legal/privacy/consumers

5.2 Payment, Shipping, and Fulfillment Providers

We may share information necessary to process payments, verify transactions, prepare orders, arrange shipping, provide tracking updates, and handle returns or refunds.

Recipients may include payment processors, logistics providers, carriers, warehouses, and fulfillment partners.

5.3 Analytics and Advertising Partners

We may share relevant information with Meta, TikTok, Google, and other analytics or advertising providers where those services are enabled.

Depending on the tools and settings used, shared information may include online identifiers, device information, browsing events, product interactions, purchase events, and campaign performance information.

Certain disclosures for cross-context behavioral advertising or targeted advertising may qualify as “sharing,” “selling,” or similar activities under applicable privacy laws, even if no money is exchanged directly for the information.

Where required, we will obtain appropriate consent or provide mechanisms for customers to opt out of such activities.

5.4 Professional Advisers and Other Service Providers

We may share relevant information with professional advisers, including legal, accounting, auditing, and insurance providers, and with other service providers acting on our behalf.

Such disclosures will be limited to what is reasonably necessary for the relevant purpose and subject to applicable legal requirements.

5.5 Legal Requirements and Business Transactions

We may disclose personal information to comply with applicable laws, lawful requests from authorities, or legal proceedings; protect our rights and the safety of our customers; investigate potential fraud or unlawful conduct; or establish and defend legal claims.

We may also disclose information in connection with a merger, acquisition, restructuring, financing, or sale of business assets, subject to applicable law and appropriate safeguards.

5.6 Your Direction or Consent

We may disclose information for other purposes when you request or authorize us to do so, or when the disclosure is otherwise permitted by law.

6. International Data Transfers

Because Wallotic serves customers internationally and relies on third-party service providers, personal information may be processed or stored in countries outside your country of residence.

These countries may have data protection laws different from those in your jurisdiction.

Where applicable law requires safeguards for international transfers, we will rely on an appropriate legal transfer mechanism, which may include an adequacy decision, standard contractual clauses, or another legally recognized safeguard.

You may contact us at support@wallotic.com to request further information about applicable transfer safeguards.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods depend on the nature of the information, the reason for collection, and applicable legal obligations.

For example:

  • Order and transaction information may be retained to fulfill orders, manage refunds and disputes, maintain accounting records, and comply with legal requirements.

  • Account information may be retained while an account remains active and for an appropriate period afterward where necessary.

  • Customer service records may be retained to resolve inquiries, maintain relevant service history, and address potential disputes.

  • Marketing subscription information may be retained while you remain subscribed and as necessary to document consent, withdrawals, and compliance with applicable requirements.

  • Analytics and advertising information may be retained according to the applicable service settings, retention periods, and legal requirements.

When personal information is no longer needed, we will delete it, anonymize it, or securely dispose of it, subject to applicable legal requirements.

8. Data Security

We implement reasonable technical, organizational, and administrative measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include access controls, appropriate service-provider arrangements, and security features offered by our ecommerce platform and other providers.

However, no method of electronic storage or transmission is completely secure. We cannot guarantee absolute security.

If we become aware of a personal data breach affecting your information, we will take appropriate steps in accordance with applicable law, including providing notifications where required.

9. Your Privacy Rights

Depending on your country or state of residence, you may have certain rights concerning your personal information. These rights may be subject to legal exceptions and verification requirements.

9.1 Access and Knowledge

You may have the right to request access to personal information we hold about you and information about how we collect, use, or disclose it.

9.2 Correction

You may request correction of inaccurate or incomplete personal information.

9.3 Deletion

You may request deletion of personal information, subject to applicable legal obligations and exceptions.

9.4 Data Portability

Where applicable, you may request a copy of certain personal information in a portable format or request its transfer to another organization.

9.5 Restriction and Objection

Depending on applicable law, you may have the right to restrict certain processing activities or object to processing based on legitimate interests.

You may object to the processing of your personal information for direct marketing at any time.

9.6 Withdrawal of Consent

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect processing lawfully carried out before the withdrawal.

9.7 Opt-Out of Sale, Sharing, or Targeted Advertising

Where applicable law provides this right, you may request that we stop selling or sharing your personal information or processing it for targeted advertising.

You may exercise this right through the applicable privacy controls on our website, including a data-sharing opt-out mechanism where required, or by contacting us.

9.8 Marketing Preferences

You may unsubscribe from promotional emails by using the unsubscribe link in our communications or by emailing support@wallotic.com.

We may continue to send essential transactional communications relating to orders or services.

9.9 How to Submit a Request

To exercise your rights, contact us at support@wallotic.com.

For general inquiries, you may also contact hello@wallotic.com.

We may request information reasonably necessary to verify your identity and protect your personal information from unauthorized disclosure.

Where permitted by law, you may use an authorized agent to submit a request on your behalf. We may require proof of authorization and may need to verify your identity directly.

We will respond within the timeframe required by applicable law. Where permitted or required, we will explain any refusal and provide information about available appeal procedures.

We will not unlawfully discriminate against you for exercising your privacy rights.

10. Additional Information for European Residents

If you reside in the European Economic Area (EEA), the United Kingdom, or Switzerland, additional data protection requirements may apply to our processing of your personal information.

Where applicable, you may have the right to:

  • Access and correct your personal information;

  • Request deletion or restriction of processing;

  • Receive certain information in a portable format;

  • Object to certain processing activities;

  • Withdraw consent;

  • Lodge a complaint with the competent data protection supervisory authority.

If you believe our processing of your personal information violates applicable law, you may contact us or lodge a complaint with your local supervisory authority.

Where required, we will provide appropriate information about our legal bases for processing, international transfer safeguards, and any relevant representatives or data protection contacts.

11. Additional Information for United States Residents

Depending on the state in which you reside and the privacy laws applicable to our business, you may have rights to know, access, correct, delete, and obtain a copy of certain personal information.

You may also have the right to opt out of certain sales, sharing, or targeted advertising activities, as well as rights concerning sensitive personal information or automated decision-making where applicable.

Where required by law, we will provide mechanisms for submitting requests, opting out, and appealing decisions.

California Residents

If the California Consumer Privacy Act, as amended, applies to our business, California residents may have additional rights regarding their personal information, including rights to know, access, correct, delete, and receive certain information in a portable format.

California residents may also have the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising and to limit certain uses of sensitive personal information where applicable.

For these purposes, certain disclosures of online identifiers, browsing activity, and advertising interaction data to advertising partners may qualify as “sharing” under California law.

Where required, we will provide an appropriate opt-out mechanism and honor applicable recognized opt-out preference signals.

The availability and scope of these rights depend on the applicable legal requirements and exceptions.

12. Children's Privacy

Our website and products are intended for a general audience and are not directed at children who cannot independently provide personal information under applicable law.

We do not knowingly collect children's personal information in violation of applicable legal requirements.

If you believe a child has provided personal information to us in circumstances that violate applicable law, please contact support@wallotic.com. We will review the matter and take appropriate steps, including deletion where required.

13. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms, payment services, or other external services.

These third parties may collect and process information under their own privacy policies and terms. We do not control the privacy practices of third-party websites that we do not operate.

We encourage you to review the applicable privacy notices before providing information directly to third parties.

14. Automated Processing

We may use automated tools provided by Shopify or other service providers for purposes such as payment verification, fraud prevention, analytics, and advertising measurement.

Where applicable law provides rights concerning decisions based solely on automated processing that produce legal or similarly significant effects, we will respect those rights and provide relevant information as required.

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business, website functionality, service providers, advertising technologies, or legal requirements.

The revised version will be published on our website with an updated “Last Updated” date.

Where required by applicable law, we will provide additional notice or obtain consent before implementing material changes to our data processing practices.

We encourage you to review this Privacy Policy periodically.

16. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or require further information about our data practices, please contact us using the details below.

Store Name: Wallotic
Website: https://wallotic.com
Legal Business Name: Starchic Trading Co., Limited
Registered Business Address: 7 Shing Fong Street, Office 2, 4/F, Kwai Fong Commercial Centre, Kwai Chung, New Territories, Hong Kong SAR
Privacy Contact Email: support@wallotic.com
General Inquiries Email: hello@wallotic.com

For the purposes of applicable data protection laws, Starchic Trading Co., Limited will act as the data controller or equivalent responsible entity to the extent that it determines the purposes and means of processing personal information.

We will review and respond to privacy inquiries in accordance with applicable legal requirements.